markus kriesmair

Markus Kriesmair — creative marketing across brand, campaigns and emerging technology.

applying: creative marketing manager, consumer ai
See the work See the exploration
based in munich · --:--:-- scroll ↓
(intro)

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14+ years across leading agencies, in-house brand management and independent work. Munich, German and English.

years in creative & brand14+
national & international brands20+
native German, fluent EnglishDE/ EN
thjnk · GGH MullenLowe · Grabarz & Partner · Serviceplan · Heye & Partner · Ströer Content Group
(01) self-initiated · creative exploration

From uncertainty to agency.

  1. Uncertainty
  2. Confidence
  3. Human potential
  4. Making
01 — Tension

In uncertain times, progress needs confidence.

Germany is navigating economic pressure, social change and rapid technological transformation.

02 — Thought

More time for what we do best.

Germany has a long tradition of inventing, engineering, designing and building things that move us forward.

AI can give us more room to do exactly that.

03 — Idea

MADE becomes MAKE.

The next chapter hasn’t been made yet.

It’s ours to make.

MAKE IN GERMANY.
Illustration: a chef preparing food in her kitchen, with AI tools working quietly around her

Self-initiated. Not commissioned by or affiliated with any brand.

(02) brand leadership

Building brands from the inside.

Ströer Content Group — client side, for the news brands t-online and watson.

Brand StrategyCreative DirectionCorporate IdentityTeam LeadershipC-Level Stakeholder Management
t-online brand campaign motif
Brand campaign
t-online brand campaign motif
Brand campaign
The t-online news studio in the new identity
News studio in the new identity
What I was responsible for
  • A new brand communication strategy, developed with an external brand strategist
  • A new corporate design and identity, with the internal Creative Director
  • Leading a multidisciplinary team: Creative Director, designers and marketing management
  • Bringing in and leading freelance teams for larger campaigns
  • Briefing and steering external creative partners
  • A sound identity, developed with BLUT Audio
  • Media strategy and planning across the Ströer portfolio
  • Presenting and selling strategy and creative to C-level stakeholders
  • Initiating new brand projects and aligning C-level and internal stakeholders
2021–2022 · Ströer Content Group
(03) integrated campaign

Saturn Tech-Nick

One character, one promise — carried across every channel, on half the media budget of the biggest competitor.

Saturn Tech-Nick city light poster
Out of home
Saturn retail flyer in the Tech-Nick look
Retail flyer
Seasonal Tech-Nick activation on saturn.de
Web activation
Tech-Nick on in-store screens
In-store & digital
Role
Art Director, lead of the art team
Scope
Brand platform · TV · OOH · Retail flyer · Web · Social · POS
Contribution
Creative platform and campaign design, through shoots, post-production and delivery — then year-round campaign lead
Result
Spontaneous brand awareness 80 % above target. GWA Effie case.
2012–2014 · Serviceplan Campaign Hamburg
(04) selected work

work

Range across telco, motorsport and employer branding.

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O₂ Record Race{{ ac.brand }}

Challenge

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Idea

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Insight

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Strategy

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Model positioning
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Full funnel
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Brand films
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Audio
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(05) ai in practice

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Not a topic I present — part of how I develop ideas, produce work and build products.

MBAI — Master of Business with AI, 2025
University certificate issued by Hochschule Fresenius and Leaders of AI.
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(06)

about

Agency side, client side, independent. Each chapter changed how I look at the work.

  1. 01

    Agency creative

    Heye & Partner, Serviceplan, Grabarz & Partner, GGH MullenLowe. Two years adapting BMW launch campaigns for Germany, Yelp’s first pan-European TV campaign, Eurosport with the international network. Pitches for Google and BMW.

  2. 02

    Creative leadership

    Leading art teams — Saturn at Serviceplan, then as Senior Art Director at thjnk for Deutsche Bahn and Commerzbank.

  3. 03

    In-house brand management

    Ströer Content Group: t-online and watson.

  4. 04

    Independent Creative Director

    For agencies and brands directly — O₂, Ducati, AOK, EDEKA, Mondelēz, BioNTech, Das Handwerk. Lecturer in campaign development at htk Hamburg and Burke Munich.

  5. 05

    AI-enabled creative work

    MBAI, 2025. Automations, GenAI in production, own products.

Brands along the wayBMW · Audi · Volkswagen · McDonald’s · Deutsche Bahn · Commerzbank · O₂ · IKEA · E.ON · EDEKA · AOK · Saturn · Hornbach · Ducati · Škoda · Yelp · Eurosport · BioNTech · Vier Pfoten

(08)

recognition

Award-winning work for brands including IKEA, Deutsche Bahn, BMW, Audi, Hornbach and McDonald's.

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Also: BCM · Die Klappe · ZMG
(08)

happy to walk you through any of it.

Full case decks and references on request.

emailmail@mkriesmair.de phone+49 (0)176 32 838 36 2 cvDownload CV (PDF) profileLinkedIn